Brand Concept Description /
The UNDERTONE is a professional-level production studio. Be dedicated to producing the categories of films for clients. The UNDERTONE team focus on challenging the limits of pop culture creativity and techniques.

Brand Logo Design /
The UNDERTONE logo abstraction graphics concept was from black hole circle, camera lens circle, universe and fluid, the graphic take on the irregular arrangement to create a strong visual impact with visual. However, designer’s graphic keep on the American style and modern pop art technique to the UNDERTONE brand.

Standard Typeface/
for Mandarin Typography：The designer wants to create a flowing lines on the mandarin typography. The “暗流” structure of Chinese character form art concept was from the fluid. Can be flexibly applied to all kinds of graphics or printing.

for English Typography：The UNDERTONE of the English typography was from the Grold font. The image noise graphic art was the crucial soul into the font design. Can be match with the brand visual.