Creating a social and lifestyle experience platform for pets and their owners to celebrate the moments that matter.

Brand Visual Description /
Hazel&Mei is committed to building a lifestyle brand centered around pets, offering a wide range of functional and emotionally resonant products and services. The brand’s emotional core revolves around warmth, comfort, and the joyful moments of daily life with pets, which
serves as the foundation for its approachable visual language.

Brand Logo /
To communicate the brand’s warmth and everyday charm, we conducted in-depth research on hand-drawn aesthetics and organic textures, resulting in a defined set of visual design principles :

• Hand-drawn lines and subtle grain textures, evoking a handmade feel.
• Soft, rounded strokes to reinforce a sense of friendliness and warmth.
• Earth-tone color palette for visual consistency.
• Flexible composition styles adaptable across various applications.
• Modular design elements that can be integrated based on seasonal or thematic needs.

Color Strategy :
The brand’s primary colors were carefully derived from the fur tones of two representative dogs, evoking a nostalgic retro vibe inspired by the 1990s aesthetic, while maintaining a grounded and natural feel :

• Linen
• Hazel Green
• Persian Orange
• Charcoal Gray

These tones collectively build the foundation of Hazel & Mei’s visual identity—distinct yet comforting, stylish yet down-to-earth—effectively enhancing emotional resonance and brand recognit.

Customization Typeface /
Customised typeface design involves the creation of a proprietary typeface design for Hazel & Mei. A style guide distils the essence of your brand. Used the Hicksons Aged font to reinvent consistent with the structure style logo and create an inherent sense of artistic atmosphere.

Brand Icon /
Extending the brand style of Hazel & Mei, we integrate icon design inspired by various service categories. These icons can be applied to a wide range of printed materials, not only enhancing the recognition of service offerings but also adding a unique creative touch to the brand design.

Supplementary Graphic /
The supplementary graphic creative concept from the brand logo"Dogs Footprint", the footprint element taken from Hazel and Mei Mei, graphics can be imagery infinitely many of creativity dot and marketing promotion. Supplementary graphic use irregular continuous continuous designs to create a classic image for the brand with express improvement advance guard, which can bring closer to the sense of a warm-hearted marketing brand and modern art style visual results.